LONDON--(BUSINESS WIRE)--Quantzig, a global data analytics and advisory firm that delivers actionable analytics solutions to resolve complex business problems, has announced the completion of their ...

LONDON--(BUSINESS WIRE)--Quantzig, a global data analytics and advisory firm, that delivers actionable analytics solutions to resolve complex business problems announces the completion of their recent ...

A couple of years ago I did a post on how to estimate lifetime value for a subscription business where I uploaded a sample cohort analsyis that others can use as a template. I’ve been asked several ...

App market saturation and the rise of app install fraud means that advertisers must make customer lifetime value (LTV) the most important metric to measure and act on. This finding is part of a joint ...

Small businesses often fail to consider the importance of understanding their customers. However, measuring lifetime customer value is vital to the long-term success of small businesses, just as it is ...

B2B marketing’s future lies not in generating more leads, but in generating smarter revenue. With AI, marketers can measure ...

Steenburgh, Thomas J., and Jill Avery. "Marketing Analysis Toolkit: Customer Lifetime Value Analysis (CW)." Harvard Business School Spreadsheet Supplement 511-702, July 2010.

You have a lot of reports to examine, but not sure what should be used for discovering long-term value, try Google's Lifetime Value Report. You have a lot of reports to examine, but not sure what ...

Christian Henschel, the co-founder and CEO of adjust (formerly known as adeven), comes from a digital marketing background and now specialises in mobile analytics and app performance measurement. In ...