On Thursday, CTV ad server Innovid announced its first quarterly earnings since going public last year. Innovid’s Q4 revenue was up 13% year-over-year to $26 million driven mostly by CTV, which itself ...

TVision, which seeks to gain business partners by measuring every second of TV and Connected TV viewer engagement, has signed ...

Innovid (NYSE: CTV) might need to tack “and linear TV” onto its shiny new stock ticker. Only two months after going public, the CTV and video ad platform announced a nine-figure acquisition of ...

With Attain Measurement, marketers can now seamlessly connect the power of brand advertising in linear TV with both top-of-funnel metrics like reach and frequency, and real-world outcomes such as ...

Linear measurement tools are essential for determining the dimensions of an object. These tools provide a way to quantify distance in a straight line. In engineering and physics, getting your ...

After raising $18.5 million last month, cross-screen marketing tech provider Tapad said it intended to use a portion of the funds to add linear TV measurement to its product. It didn’t take long for ...

Anyone who uses engineered products is probably aware of “specmanship.” Simply put, specmanship is the art of manipulating theoretical and experimental data to cast a product in a better light. It ...