Changing a brand's logo is a tricky thing to do. Consumers view logos as representations of what a brand stands for in terms of its values and offering. Change that visual identity and it can leave ...

The Comfort brand revealed a new logo to complement the renovations underway at properties throughout its network. Thousands of franchisees gathered at Choice Hotels' annual convention to hear about ...

An curved arrow pointing right. In logo design, it's inevitable that ideas will be repeated, but some are a little too close for comfort. Check out these eerily similar logos. Latest videos In logo ...