“Loyal customers require fewer incentives to purchase because they are ‘regulars,'” Weinstein explains. “Here’s an example of ...

We may earn a commission if you make a purchase through one of our links. McClatchy newsrooms were not involved in the creation of this content. Loyalty programs offer a wealth of opportunities to ...

Carnival’s loyalty program, officially called the VIFP Club (stands for Very Important Fun Person), is designed to reward the cruisers who have sailed with Carnival the most. Members get exclusive ...

Note: This is part one in a two-part series on the future of loyalty. The second will get into some examples of how programs are evolving. One of the realities of today’s inflationary puzzle is ...

It seems that every retailer has a loyalty program these days. Because of this, their universality is raising the bar. To capture customers’ attention, it’s no longer enough just to offer discounts or ...

For quick-service restaurants, loyalty programs are no longer a nice-to-have; they are essential tools to keep customers coming back. As consumer expectations evolve, it’s crucial for QSRs to rethink ...

Consider what it means to be a sports organization in 2023. Is the success of their brand simply a parallel to the quality of each team’s performance, how proficiently an organization advertises their ...

Opinions expressed by Entrepreneur contributors are their own. Customer loyalty is the holy grail of a high return on your investment. However, many people tend to think and invest more in customer ...

Beyond initially attracting visitors, customer retention is one of the greatest challenges a retailer faces. There are many ways to build customer loyalty in your business, such as establishing a long ...