Macy's has made a name for itself in terms of high-profile celebrations. Will that drive cross-over appeal at retail?

The department store is preparing for its 100th Thanksgiving Day parade and 50th Fourth of July fireworks display this year.

With “Celebrations Start at Macy’s,” the company hopes to turn a year-long party platform into a way to boost both sales and cultural relevance, using storytelling, in-store experiences and brand-led ...

The average spectator of the Macy’s 4th of July fireworks may not fully understand the many intricacies that are involved in having the show go off without a hitch. The show isn’t, after all, an ...

“Celebrations Start at Macy’s” unites iconic traditions and everyday moments all year long, featuring exciting in-store events, immersive experiences and opportunities for everyone to be a part of the ...

For the first time in years, Macy's fireworks show returns to Brooklyn tonight. People lined up in the rain at Brooklyn Bridge Park to get a spot to watch the fireworks above the East River tonight.

Now you can enjoy the majesty of the "Macy's 4th of July Fireworks Spectacular" from the beach, your backyard BBQ or even at your favorite East River viewing spot.

Today, Macy’s unveils “Celebrations Start at Macy’s,” a year-long platform designed to put Macy’s at the center of customers’ important moments. From everyday celebrations to once-in-a-lifetime ...