Macy's has made a name for itself in terms of high-profile celebrations. Will that drive cross-over appeal at retail?

With “Celebrations Start at Macy’s,” the company hopes to turn a year-long party platform into a way to boost both sales and cultural relevance, using storytelling, in-store experiences and brand-led ...

The department store is preparing for its 100th Thanksgiving Day parade and 50th Fourth of July fireworks display this year.

“Celebrations Start at Macy’s” unites iconic traditions and everyday moments all year long, featuring exciting in-store events, immersive experiences and opportunities for everyone to be a part of the ...

The average spectator of the Macy’s 4th of July fireworks may not fully understand the many intricacies that are involved in having the show go off without a hitch. The show isn’t, after all, an ...