Cola, Tata Consumer Products, Centerfruit, and Eyebetes Foundation drive brand engagement at Maha Kumbh Mela 2025.

Attending Maha Kumbh as a marketer revealed a masterclass in brand engagement for Haymarket Media Group—India’s country head.

The recently concluded Kumbh 2025 certainly lived up to its prefix — maha (great) — in many ways. It attracted 65 crore ...

From Lifebuoy’s drone show to KDM’s charging stations, brands like Vim, Havells, Dixcy Scott, Pilgrim, and Sri Mandir are making an impact at Maha Kumbh 2025.

“Experiential marketing at the Maha Kumbh has proven to be a highly effective strategy for brands aiming to enhance engagement and brand recall,” said Vikas Nowal, CEO at Interspace ...

With an estimated Rs 3 lakh crore in economic activity, and creation of 12 lakh jobs, the Mahakumbh 2025 proved to be a money ...

Foreign devotees gathered at the Mahakumbh in India, drawn by the spiritual allure of Mahashivratri at the Triveni Sangam. Enchanted by Indian culture, pilgrims shared personal experiences, ...

118557523 Bigbasket Maha Kumbh Pavitra Triveni Sangam Jal The official listing price of Swati brand’s Maha Kumbh Pavitra ...

Generally, the Kumbh Mela is organised 4 times over a course of 12 years and rotates between 4 locations in India - Haridwar, ...

The MahaKumbh megaevent in Q4 FY25 is expected to boost consumption demand, aiding sectors such as trade, hospitality, and ...