At a time when consumers are bombarded with digital communications, the humble direct mail campaign can be a powerful way to stand out and make meaningful connections with your business's target ...

At its core, identity marketing is not about your brand—it’s about your consumer. It’s about understanding how your audience sees themselves and aligning your brand with their identity and aspirations ...

New campaign designed to help organizations distribute education and plant-based Deterra Direct Mail Pouches across America for 50 cents or less In 2023, the overdose death rate topped 112,000 in a 12 ...

Being unique and establishing a strong presence is essential. Personalized direct mail campaigns provide a targeted and effective way to build recognition, foster trust, and stay top-of-mind with ...

In an era where digital channels are overcrowded and consumer attention spans are stretched thin, US Data Corporation is throwing a spotlight on the enduring effectiveness and dynamic nature of direct ...

Mike Maynard is the CEO at Napier, a marketing agency for B2B technology firms that accelerates the customer journey for prospects. Email marketing still matters—perhaps more than it ever has. There.