Bach Buquen, an influencer with over 6 million followers, creates viral videos that are meant to normalize men wearing makeup. Case in point: A TikTok showing Buquen applying foundation and blush on a ...
Walk into any major drugstore or beauty retailer in 2026 and something has fundamentally changed. Men are browsing cosmetics aisles without hesitation, testing foundation shades and comparing ...
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Will Men’s Makeup Ever Go Mainstream?
(Bloomberg Businessweek) -- In his wide-leg gray pants, black cashmere top and leather jacket, French TikTok star Bách Buquen looks very much like someone who’s just spent three weeks jet-setting from ...
A youthful male model rubs moisturizer between his palms. He then applies it to his face, pats on some tinted moisturiser, dots concealer under his eyes and buffs on powder to set. As simple as that, ...
Pulse Nigeria on MSN
Why are more Nigerian men wearing makeup?
Men using makeup is not a common practice anywhere in the world. More so in a conservative country like Nigeria, where some ...
Big Brother's Stuart Pilkington is to launch a new make-up product for men later this week. Yves Saint Laurent is launching a version of its Touche Eclat concealer designed with men in mind. The ...
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