Jared Leto rocks "guyliner" and a bit of foundation while attending a screening of Morbius in California earlier this year. But celebs aren't the only men wearing makeup. (Photo: REUTERS/Aude ...
Male makeup is slowly gaining traction in the U.S. on the heels of a growing male grooming and skin care market. The rise of male beauty influencers, like YouTuber and CoverGirl ambassador James ...
This War Paint ad fired up critics on Twitter. (Photo: War Paint via Twitter) A new campaign promoting makeup for men has critics up in arms, with claims that it perpetuates “toxic masculinity.” ...