Opinions expressed by Entrepreneur contributors are their own. When it comes to marketing, it can be difficult to know where to start. This is especially true for small businesses that are just ...

Following several years of hype and some debate over competing concepts, the marketing cloud is becoming a reality. Companies such as PR Newswire are seeing an increase in leads and engagement through ...

IBM is bowing out of mar tech and offloading its marketing cloud assets – for the second time. Competition from the other scaled marketing players was fierce and Big Blue’s heart hasn’t been in it for ...

Adobe on Tuesday revamped its Marketing Cloud with a common user interface, deeper integration among its core tools, enhancements for mobile and more analytics features. The company, which will ...

Salesforce just announced the release of Marketing Cloud Next, an evolution of its leading marketing solution to end traditional ‘do-not-reply’ marketing. Powered by autonomous artificial intelligence ...