Sales and marketing typically are focused outward, toward the customer. The organization structure of your sales and marketing teams however, play a significant role in the success of your efforts and ...

Following the news of Marc Weinstock’s new oversee of a unified global marketing and distribution team at Paramount as President of Worldwide Marketing & Distribution, we’ve received news that a ...

Your primary business goal is to sell. You might think this makes it obvious that your marketing department should sell as much as possible and that your production department should strive to keep up ...

The B2B marketing world is so excited about ABM's potential, that we sometimes overlook a basic business maxim: Structure follows strategy. Many marketing organizations lack the organizational ...

Knopf Doubleday has announced the implementation of a new departmental structure. Senior v-p and director of integrated marketing strategy Kristin L. Fassler said that the change is intended to ...

Netflix is reorganizing its marketing department, promoting some key executives, while eliminating several positions. As part of the move, 25 people from Netflix’s global marketing team of more than ...

How do you set yourself apart from other brands? How do you sell people on a product they’re not used to? And how do you do all that without a marketing department? John Schoolcraft, Global Chief ...

Build a high-performing marketing team by seeking out people who contribute to a more holistic vision of the department. Now that remote work is the norm, talent pools are bigger than ever, and ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. As an Agile software development company, our sales and marketing departments are constantly ...