In any strategic planning process, an analyst examines certain factors in order determine what growth strategy the company should take. This process involves looking at two internal factors--strengths ...

You have a copy of "Guerilla Marketing" on your shelf, and you know that military brass aren't the only ones that engage in the principle of maneuver and the principle of offensive; so do marketers.

SWOT is an acronym that stands for Strengths, Weaknesses, Opportunities, and Threats. You can think of your strengths and weaknesses as internal factors that are present right now. Opportunities and ...