According to a survey by Punt Partners released last year, 48% of businesses have implemented martech at scale across the customer journey suggesting a significant adoption of marketing technology in ...

$215bn – that’s how much the marketing industry is projected to spend globally on martech by 2027. But here’s the thing: more tools don’t always mean more results. And if your stack feels more like a ...

In the run up to the second edition of MarTech Asia Summit, experts engaged in a LinkedIn chat to understand how Indian ...

Meet martech, a monster 100 times bigger than it was 14 years ago. The marketing technology landscape grew to 15,384 solutions, according to the team that analyzes martech trends and solutions. My ...

The world of marketing technology, or MarTech, is expanding at astonishing speeds. From 2011 to 2023, the number of MarTech solutions available grew an incredible 8620% – surging from just 150 options ...

Financial Express Online proudly introduces this year's edition of the BrandWagon Martech Awards and the BrandWagon Martech Summit '24. These initiatives aim to recognise outstanding achievements in ...

As we observe MarTech Day 2025, it’s an opportune moment to reflect on the significant developments in marketing technology over the past year and to anticipate the trends that will shape the industry ...

MarTech is nothing but a software/tech used by marketers to plan and execute marketing activities. It is a perfect mix of marketing and technology. From planning to execution and analysing results, to ...

Financial Express Online proudly introduces the inaugural edition of the BrandWagon Martech Awards. This prestigious accolade aims to honour and acknowledge outstanding achievements in the field of ...

Apartment marketers have energized the marketing stack with marketing technology—or MarTech—for every step of the customer journey from the initial lead generation/customer engagement part of the ...