TheOther, a premium matcha brand sourcing ceremonial-grade, first harvest matcha from Uji, Japan, today announced its ...

Explore Japanese matcha, from ceremonial and culinary types to top regions, brands, recipes, and where to enjoy it in Japan.

Matcha has become one of the most sought-after teas in the world, with the US now importing over 2,000 tons from Japan a year. As more Western consumers demand ceremonial-grade matcha — the ...

Matcha, Japan’s iconic green tea powder, is experiencing a global surge in popularity. From social media trends to premium lattes, its electric green colour and health credentials have made it a ...

A look into why matcha is so expensive and how demand in the US is driving prices higher.

Tourists wanting to join tea parties and try the combination of matcha powered green tea and yoga are flocking to the Matcha ...

TheOther, a premium matcha brand sourcing ceremonial-grade, first harvest matcha from Uji, Japan, made its official debut ...

More cafes and restaurants keep opening, but the storefronts that once provided necessities to the Inner Sunset remain empty.

Matcha is now a global phenomenon, celebrated for its health benefits and sustained energy. Yet, outside Japan, access to freshly ground ceremonial matcha remains rare. At the same time, although many ...

While the stereotypes tell you that the best matcha can only be found in trendy small cafes, this popular chain is ...

Discover why matcha offers far more than green tea, blending bold flavor, rich nutrients, and centuries of mindful tradition.