Maxwell House, one of the most recognized coffee brands in the US, is temporarily changing its name. For the first time in 133 years, the brand is rebranding as Maxwell Apartment. The change is short ...

What’s in a name? In branding, a name is everything, but Maxwell House is changing its label after 133 years. Maxwell House is now being called Maxwell Apartment temporarily, USA Today reported. Kraft ...

A household name in the coffee industry that many have grown up with is changing its name – at least temporarily. Maxwell House, the coffee brand that sits in many Americans' pantries, is rebranding ...

The rebrand is to “meet the needs of today’s consumer” and remind customers the coffee is affordable, Kraft Heinz explained in a press release. “Two-thirds of American adults drink coffee every day, ...

Jeffrey Epstein associate Ghislaine Maxwell has asked a judge to vacate her sex-trafficking conviction -- a move that could ...