GetHookd has released a new guide analyzing four gym Facebook advertising campaigns and the emotional triggers behind their ...

This is not exactly a best practice, but Meta has been pushing this into its campaign-building workflow pretty hard since the beginning. Meta’s focus on helping less experienced advertisers used to be ...

Ecommerce and Meta often go hand in hand. You can give Meta a 20,000-item catalog and a budget, and with its AI-powered Advantage+ campaigns, it’ll try to pair the right person with the right product, ...

The Wall Street Journal reports that Meta hopes to fully automate ad creation on its platform. For agencies, this development could reshape how campaigns are built, optimized and delivered, raising ...

In a break from its walled garden approach, Meta is opening its ad ecosystem to third-party AI tools. The tech giant is introducing Meta ads AI connectors in open beta to all eligible advertisers ...