Andromeda and GEM now determine how ads are selected, ranked, and sequenced across Meta. Here’s what changed and what drives results in 2026.

Zuckerberg calls Meta’s current algorithms “primitive.” What replaces them could change how users see content and ads.

Poetiq was launched last year by former Google DeepMind researchers Shumeet Baluja and Ian Fischer. Baluja established the Alphabet unit’s computer vision group, while Fischer helped develop some of ...

Meta Platforms Inc. (NASDAQ:META) is set to revolutionize the advertising industry by introducing a fully automated ad creation system powered by artificial intelligence. Meta's current ad platform ...

Meta CEO Mark Zuckerberg announced a series of major changes to the company’s moderation policies and practices, saying that the election felt like a “cultural tipping point.” Meta CEO Mark Zuckerberg ...

Meta delivered a standout Q2 with 22% YoY revenue growth, beating forecasts despite tariff concerns and advertiser fickleness. Ad system innovations—Andrometa, GEM, and Lattice—drove higher conversion ...

Meta's decision to lift content restrictions and replace its fact-checking program with a system like X's Community Notes is being heralded as a massive "win" for free speech by experts. While some ...