Google on Thursday announced a handful of updates designed to help iOS app marketers extend their reach and improve campaign performance. These include two new ad formats and bidding settings linked ...

Major findings from the newly launched report include playable ads having the potential to deliver impression-to-install rates 16 times that of non-playable formats for emerging gaming apps and a 20% ...

YouTube appears to have rolled out a new update. This update comes at the cost of the mobile viewing experience.

Google has made advancements in mobile ad formats around AI-powered tools and privacy-based measurement solutions for iOS app advertisers that provide advertisers with three ways to improve mobile ...

Vudoo, a global provider of commerce media technology, and Kargo, a leader in delivering breakthrough omnichannel ad ...

Google Search AI Mode is getting ads, as confirmed by the VP, but will we see the same in the dedicated Gemini chatbot ...

Advisory and consulting firm PwC this week released a report detailing that global entertainment and media (E&M) industry revenues edged towards US$3 trillion in 2024 and are forecast to hit US$3.5 ...

A new survey conducted by GfK Technology spells good news for iPhone game developers hoping for a healthy revenue stream from adverts. The survey, conducted jointly with mobile social network Limbo, ...