Strategies to mitigate global climate change should be grounded in a rigorous understanding of energy systems, particularly the factors that drive energy demand. Agent-based modelling (ABM) is a ...

Consumer behaviour encompasses the complex processes by which individuals select, purchase, use, and dispose of goods and services. This field integrates insights from psychology, economics, sociology ...

This course is available on the MRes in Management (Marketing) and MRes in Management (Organisational Behaviour). This course is available with permission as an outside option to students on other ...

In an industry where consumer tastes seem to evolve at pace, understanding what people want before your competitors is a powerful advantage. That’s where AI is stepping in, spotting emerging trends on ...

This course is available on the MRes in Management (Marketing). This course is available with permission as an outside option to students on other programmes where regulations permit. This course uses ...