NBA Commissioner Adam Silver said that 40% of NBA revenue right now comes from fans in buildings, but with the NBA’s global reach and younger fan base, the vast majority of their fans never get to set ...

Those were only a handful of phrases I heard from my Syracuse sport management students the night of Feb. 27 while meeting at the school’s Bird Library to watch the Knicks-Celtics game via Xtadium’s ...

The initiative aims to shape young women in their on and off-court development. Bailey Colon, for NBA.com The NBA Academy Women’s Program provides basketball development camps and virtual programming ...

An NBA logo is shown at the 5th Avenue NBA store on March 12, 2020 in New York City. The National Basketball Association said they would suspend all games after player Rudy Gobert of the Utah Jazz ...

I was a little hesitant about wearing a virtual reality headset to watch a basketball game. If I'm not at the game, it's always nice to just unplug and sit on my couch to watch the NBA's slate for the ...

The 50+ upcoming live NBA games available in VR on Meta Quest will include five in immersive, 180-degree VR When you purchase through links on our site, we may earn an affiliate commission. Here’s how ...

NBA fans have responded with overwhelming enthusiasm to the coverage brought this year by new rights partners NBC and Amazon. And the gauntlet has been laid down to see how incumbent rightsholder ESPN ...

Partway through a postgame video review within the bowels of the arena, referees Cheryl Flores and Robert Hussey hang their heads in dismay and disbelief over a missed call. Today’s crew is overseen ...

The NBA Lane campaign can now be explored first-hand thanks to a new VR experience. From NBA.com Staff In October, the league rolled out the NBA Lane campaign to celebrate its 75th anniversary season.

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More AI and metaverse firm MeetKai and the NBA’s Charlotte Hornets have ...

(Reuters) - When the National Basketball Association restarts its coronavirus-interrupted season on July 30 in its "bubble" in Orlando, Florida, the stands could have more than 300 fans - none of whom ...