Here are some quotes on that from the NFL release: “The Super Bowl is singular across the television and media landscape not only in its unparalleled viewership, but because it is largely watched in ...

(Nielsen: Households, P25-54, P25-64, P18-49, F25-54, F25-64, F18-49, M25-54, M25-64, M18-49). Additionally, NBC4 First at 4 was the number #1 overall program for M25-54 in the 4 p.m. time period.

NEW YORK (AP) — Ad executives looking for a celebrity to endorse their product can’t do much better than actor Liam Neeson. That’s the conclusion of the Nielsen company, which looked at celebrities ...

Are you a print subscriber? Activate your account. 59 min 2 sec ago By Ad Age Staff - 1 hour 4 min ago By Garett Sloane - 4 hours 36 min ago By Lindsay Rittenhouse - 4 hours 36 min ago By Sabrina ...

Are you a print subscriber? Activate your account. 1 hour 25 min ago By Parker Herren - 1 hour 44 min ago 2 hours 16 min ago 2 hours 47 min ago By Parker Herren - 2 hours 59 min ago By Sabrina Sanchez ...

The TV industry's top researcher has quietly conducted some client research to figure out whether it should make some big changes in the way it researches how people watch television. Findings of the ...

Dubai, May 17, 2007: The United Arab Emirates ranks fourth in consumer confidence according to the second Global Online Consumer Confidence Survey conducted by market research leader The Nielsen ...