Now less than a week away, Super Bowl LVII continues to be a magnet for brand mascot developments. Old Spice is using the hotly anticipated sporting event to premiere Swaggy Spice and promote its ...

Ice Spice’s impressive rookie campaign continued this past weekend, as the 23-year-old rapper debuted as a musical guest on Saturday Night Live and received a special introduction by Taylor Swift. The ...

LIVE FROM NEW YORK — And just like that, “Saturday Night Live” is back. The long-running NBC show will open its 49th season on Oct. 14 with Staten Island native Pete Davidson set to host. Davidson was ...

Like most brands that are around for multiple generations, male grooming product company Old Spice needed a younger, hipper refresh of its identity in the 2010s. As part of that aim, the company ...

CINCINNATI--(BUSINESS WIRE)--Baking grandmas everywhere rejoice, you’re no longer the only ones filling the house with wonderful smells this holiday season. Old Spice, the iconic brand known for its ...