Ever notice how some beauty trends from the past just seem to work better as we get older? In 2025, women over 40 are ...

When it comes to color, experimentation is a beauty-lover’s right at any age. But for a day-to-day look, makeup artists ...

The toasty makeup trend was born of a “best makeup look for you” quiz on TikTok, and while the social media platform skews young, this look is a great one for mature skin. It’s healthy-skin focused ...

Discover how to choose the right eyeshadow for ageing skin with expert tips that enhance your natural beauty and confidence.

Laura Geller has made a name for herself over the years by creating makeup for real, mature women—and part of that means helping women understand how to look their best at every age. The 68-year-old ...

Demi Moore's beauty secrets for maintaining glowing skin at age 63 include a combination of a minimalistic routine, gentle care, and specific sculpting tools.

Laura Geller is a fountain of advice for women of all ages, but especially for women over 40. You see, the Laura Geller Beauty founder was a makeup artist for years before she was a cosmetics company ...

Welcome to Wrinkles Week on the Strategist, where we’re deeply vetting skin-care solutions for anyone looking to smooth fine lines and wrinkles (or prevent them from showing up in the first place).