The week in PPC recap, covering paid search news and industry commentary from Google, Microsoft and what the industry is ...

Search Engine Land gives PPC experts a platform to share their in-depth knowledge and timely insights – with the goal of helping you solve problems, manage challenges and understand the constantly ...

Even the smartest PPC automation can go off track. Here are four situations where human oversight keeps campaigns efficient ...

Alastair Kane Search Marketing, a B2B search marketing consultancy, emphasizes that despite advances in artificial intelligence and automation, businesses still require experienced PPC consultant ...

Leading marketing industry publication Search Engine Land recently announced that Blackbird PPC, an independent performance ...

TEL AVIV, Israel & NEW YORK--(BUSINESS WIRE)--Similarweb is introducing a bundle of two search marketing tools, one focused on organic search engine optimization ranking and the other on fending off ...

The difference between wasted clicks and profitable intent often comes down to selective negatives and disciplined bidding.

Greg Meyers analyzes the differences and similarities between advertising on TV and PPC search advertising. Similarities include day parting strategies and call to actions. Differences include viewer ...