Companies adopt multi-step lead capture forms and dynamic funnels to reduce wasted ad spend and improve lead quality.

The moment users suspect that answers are being shaped by commercial influence, the product collapses. Unlike search, where ...

Performance rarely fails because of talent. It stalls when strategy, visibility, and accountability break down.

Opinions expressed by Digital Journal contributors are their own. Like many industries, AI has introduced many solutions to many paid advertising problems, substantially changing how businesses engage ...

Free ad performance audits help businesses identify wasted spend, uncover conversion issues, and understand why ...

OpenAI is already working with advertisers to test the service, and could introduce a commercial service as early as February ...

Michael J. Fox is a marketer and founder of Corberry. He has successfully helped home service contractors with their websites and marketing. For most businesses, generating leads ensures constant ...

The World Bank has ceased all paid advertising on Elon Musk's social media platform X, which was formerly Twitter, after a CBS News investigation found promoted advertisements from the organization ...

AI search powered by LLMs is changing how consumers look for products and services. Artificial intelligence is (AI) is beginning to change the ways consumers find and trust information. A striking ...

WordStream reports show that organic search engine clicks from customers are at 94%. While organic ads get the bigger share, just 6% of the clicks go to paid ads. Are you spending so much on marketing ...

When you think of Google, what comes to mind? Search engines, smartphones, email, cloud storage — perhaps even self-driving cars. But beneath its impressive portfolio of products and services lies the ...