*Has a moment of realization* ...

How is it that two people can see the same thing and have a completely different understanding of what happened? Two leaders can look at the same numbers, hear the same news or face the same challenge ...

Sensory illusions reveal how the brain creates coherence when signals don’t align. In autism and ADHD, perception often involves sustained interpretation and context.

In my work as a brand strategist revealing the intersection of psychology and marketing, I have found that the most effective marketers have an intuitive grasp that science is now beginning to prove.