Retailers routinely capture intent signals—first visits, early browsing behavior, cart building—but in many cases, those ...

7 ChatGPT settings tweaks that I can no longer work without - and I'm a power user ...

As companies scale personalization efforts, they must balance delivering tailored experiences with ensuring customer privacy and data security.

True personalization starts with context, not attributes. See how scenario-based design bridges behavioral segments and ...

Study finds AI-powered personalization increases trust, engagement, and employee loyalty when used with human intent AI ...

Hear me out: At minimum, the way personalization is being executed and discussed is ripe for disruption. What marketers think is improving their brand’s relevance could be having the opposite effect.

AI has fundamentally altered how teams think about mobile software, moving the focus from feature accumulation to long-term ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Jeff Moses The workplace ...

Today’s retail environment is challenging — whether it is price pressure from discounters, market disruption from online players, increased price transparency for shoppers or changing macroeconomics.

Shannon Rosic and Pave's Wes Caywood discuss why most portfolio personalization fails and how automation delivers real client ...