During a presentation at ICR, CEO Liz Williams said the brand has had ‘too many false starts’ and is now ready to push across ...

El Pollo Loco is celebrating 50 years of success with a whole year of incredible deals and new menu items in 2025. "We're ...

After being a rumored opening for years, El Pollo Loco is officially coming to Lubbock in the new year. Here's what you should know before this new restaurant comes to town. What is El Pollo Loco? El ...

Pollo Loco is a restaurant chain with 495 restaurants, including company-owned and franchised locations. The company is strategically shifting its focus from company-owned restaurants to franchises, ...

Roughly three-and-a-half years ago, El Pollo Loco unveiled a new “acceleration agenda” intended to spark franchise growth across the country, become more asset-light, and further digitize the business ...

Restaurant stocks have seen a significant slowdown in same-store sales growth, but El Pollo Loco’s deceleration to just 0.5% growth stands out as particularly weak. The company has aggressive ...

El Pollo Loco CEO Liz Williams had been a fan of the brand years before becoming part of the team. She lives in Southern California, where the fast casual is based. The executive also previously ...

El Pollo Loco is set to unveil a brand refresh on May 15, 2025, aimed at enhancing its identity and connection with customers while emphasizing its commitment to fire-grilled chicken. Under CEO Liz ...