Repeat adverts have triumphed this Christmas with five of the top ten performing TV spots in the UK reusing previous ads, ...

Each month, hundreds of new TV ads launch in the UK. Marketing research and effectiveness company System1 analyzes the latest creative to test which spots resonated most with the public. In March, ...

System1 and ITV have revealed the UK’s top-performing ads of 2023, with Christmas adverts dominating the top 10. Aldi’s Kevin the Carrot took the top spot with Kevin & the Christmas Factory, meaning ...

LONDON, United Kingdom — The UK government is banning daytime TV adverts for sugary foods like granola and muffins in its battle against child obesity, branding such popular items as junk food. Under ...