You’ve probably heard the common stereotype somewhere at some time that boys are better than girls at math and science. As a scientist (and a woman), every time I hear this kind of claim, it sounds ...

While gender differences in learning math have long been debated, new research debunks an old myth about the math abilities of boys and girls. Women have surpassed men in college enrollment and degree ...

It's often risky to introduce new products to the market. In fact, statistics show that between 40 to 90 percent of new products fail. A key component of product adoption is consumer psychology. While ...