CINCINNATI—FC Cincinnati officially began the shift from United Soccer League club to Major League Soccer expansion franchise Monday with the unveiling of its new logo and brand identity.

In MLS, the various franchises are no exception to the rule. But if there's one thing they all have in common, it's the goal ...

The crest, which will largely stay the same as Minnesota join MLS, prominently features the ... nod to the rough material of the state’s Iron Range. The upward pointing crest and the North ...