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Oreo-maker Mondelez will use AI for TV ads next year
Snacking giant Mondelez is using generative AI to slash marketing costs and is preparing to release AI-generated TV ads next year, a senior executive told Reuters. Jon Halvorson, Mondelez’s global ...
NEW YORK, Oct 24 (Reuters) - Snack maker Mondelez (MDLZ.O), opens new tab is using a new generative AI tool to cut costs for the production of marketing content by 30% to 50%, a senior executive told ...
It’s a risk given fierce backlash some AI ads have provoked, like Coca-Cola’s 2024 Christmas videos. It’s a risk given fierce backlash some AI ads have provoked, like Coca-Cola’s 2024 Christmas ...
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