Today, short-form content is everywhere, even on Netflix. While they are running as a constant background noise in most ...

Short-form videos are no longer a passing trend – they are here to stay. Short clips on platforms like TikTok, Instagram Reels, and YouTube Shorts have taken over our feeds and continue to thrive on ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Follow Michelle Mark Every time Michelle publishes a story, you’ll get an alert straight to your inbox ...

A new systematic review and meta-analysis indicates that engaging with short-form videos on platforms like TikTok, Instagram ...

New data found Instagram reels is surging ahead of TikTok in countries like the US, Japan, and Spain. TikTok and Instagram have been competing in short-form video for years. The success of reels may ...

Instagram Reels, the short-form video feed and main TikTok competitor, is one of the most popular parts of Instagram. But as ...

A study finds TikTok outperforms Instagram Reels and YouTube Shorts in user engagement and content frequency, while Reels leads in watch time. TikTok achieves the highest user engagement compared to ...

Queenie Wong was a senior writer for CNET News, focusing on social media companies including Facebook's parent company Meta, Twitter and TikTok. Before joining CNET, she worked for The Mercury News in ...

Instagram has announced a new TV app focused on Reels, currently being tested in the US on Amazon Fire TV devices. The app ...

NEW YORK--(BUSINESS WIRE)--Emplifi, a leading customer engagement platform, today released video performance data for branded Instagram Reels, Facebook Reels and videos, and TikTok content, offering ...

Meta announced during its Q1 2022 earnings call that Reels, its short-form video feature and TikTok rival, now makes up more than 20% of the time that people spend on Instagram. The company also noted ...