In visual merchandising, retail window displays are never just decoration. They are a critical tool for shaping brand id ...

The power of an attractive display cannot be underestimated. In French, window shopping is called “lèche-vitrine,” which translates to “licking windows.” Showcased goods are so alluring that they ...

The architect Philip Johnson once observed, “All architecture is shelter; all great architecture is the design of space that contains, cuddles, exalts, or stimulates the persons in that space.” ...

In a world of digital ads and online shopping, securing customer attention in-store is harder than ever. Consumer focus has declined rapidly in the face of technology, with the average attention span ...

Preface -- History Of Visual Merchandising -- Role Of A Visual Merchandiser -- Day-to-day role of a visual merchandiser -- Training -- Visual merchandising in a department store -- Visual ...

Small business owners who operate flower shops must take display and decorating options into account, as the displays are the first thing customers notice when they walk into the store. In addition, ...