The European Commission suspects the Alphabet unit is "artificially increasing the clearing price" of ad auctions "to the ...

Google Ads is testing a ROAS-based tool that suggests conversion values to help advertisers bid smarter for new customers.

Google's VP of Ads & Commerce published her annual letter previewing agentic commerce updates, AI Mode ad expansion, and ...

Search remains an important piece of the advertising mix, but evolving consumer preferences — particularly among younger demographics like Gen Z — have spurred more brands to rethink their strategies ...

Break free from the algorithm: These search alterneratives prioritize speed, privacy, and innovation over ads and data grabs Tired of all the ads and paid placements on Google when you're searching ...