AI search rarely appears in analytics, yet it shapes trust, shortlists, and sales velocity. These experiments show where measurement breaks.

Google has announced that it has re-enabled the AdSense related search experiments. Google said as of January 6, 2022 AdSense publishers can once again create Related search Custom search style ...

Users who have signed up for the waitlist at labs.google.com/search will receive email notifications when they can start testing Lab experiments. These experiments ...

In the last Search Off The Record podcast, Gary Illyes from the Google Search team said that sometimes issues can arise within the Google Search results due to two experiments that conflict with each ...

Google has resumed the AdSense related search Custom search style experiments after pausing it back 8-months ago in May 2021. Google said "we'd like to inform you that as of January 6, 2022, we've ...

Back in November, Google Search Labs launched a Notes experiment and it’s now coming to an end with the feature ultimately not launching. Notes in Search Labs was a cross between forums/Reddit, X ...

Google is testing a series of experimental AI-powered features that could change how people interact with search and digital discovery. Tools like Doppl, Food Mood, Talking Tours, and Learn About are ...

If you've been plucked off the waitlist for Google's Search Labs, you now have access to early-stage experiments powered by advanced generative AI. "Experimentation is part of Google's DNA," Google ...

Google has quietly introduced a new AI Search experiment called Learn About, which summarizes content and offers navigational menus to explore related subtopics. This new way of exploring content uses ...

Google has already admitted that video platforms like TikTok and Instagram are eating into its core Search product, especially among younger Gen Z users. Now it aims to make searching video a bigger ...