To include search partners or not to include search partners? That is the question for many AdWords advertisers. To help answer this question, columnist Andy Taylor shares data on search partner ad ...

Google has made a rare concession to transparency. It agreed to allow placement-level reporting for ads served via the Search Partners Network, which includes third-party site operators that license ...

Google is rolling out new features, so it is important to understand the basics about account set up when targeting your audience. There are two networks within Google AdWords – display and search.

Vivek, over at Startup Squad, recently discovered a new social network and social networking meta search engine, Streakr. The main URL still says the site is coming soon. The new engine lets you ...

Part of the Network Distribution features includes a way to adjust your bids, either higher or lower, based on the network you are bidding on. The second feature is a new, improved way to import ...

The Google Display Network is vast with abundant opportunity to generate great results. However, with this much impression inventory, it’s also possible to generate a lot of spend with a poor ROI. To ...