Snapchat has allowed creative users to dream up and submit for approval their own community geofilters since the end of 2014. And people have responded in droves. Unlike vomiting rainbows lenses or a ...

If you’re looking for a great way to boost your brand with one of the hottest social media stars, consider using a Snapchat geofilter. If you’re unfamiliar with geofilters, they’re Snapchat overlays ...

Much of social media involves showing off where we are, whether it’s watching a ballgame at Dodger Stadium, meeting Mickey Mouse at Disneyland or eating a pastrami sandwich at Langer’s. Now Snapchat ...

A lot of exciting stuff went down at Gigi Hadid's 21st birthday party—there was a martini-shaped cake, some casual pyrotechnics, and thigh-high stiletto boots for days. But if I took anything away ...

Yesterday Snapchat opened up a new revenue stream in the form of on-demand geofilters. The new on-demand geofilters let anyone pay Snapchat to create and distribute a custom filter in a specific area ...

Snapchat’s current geofilter product is a nightmare for event managers, brands, and any commercial business because anyone can coat-tail or hijack the space. Let’s say you’re holding a political rally ...

LOS ANGELES — Much of social media involves showing off where we are, whether it’s watching a ballgame at Dodger Stadium, meeting Mickey Mouse at Disneyland or eating a pastrami sandwich at the deli.