As part of a mammoth push for its on-demand initiative, IBM plans to launch an ad campaign touting the vital role its software could play in helping businesses become tech-flexible. Martin LaMonica is ...

Clicking on a Google ad can be like gambling, except that there are no winners in the game. Land on a legitimate website, and you’ve fed the algorithm info about what ads to keep serving you. End up ...

IBM plans to launch an advertising barrage Friday to raise the profile of its software group and to promote the company's e-business on-demand initiative. The software-specific ad campaign is part of ...