(CNN)-- You're in a room with 10 other people who seem to agree on something, but you hold the opposite view. Do you say something? Or do you just go along with the others? Decades of research show ...

Exactly what is the effect of the opinions of others on our own? In other words, how strong is the urge toward social conformity? The question is approached by means of some unusual experiments ...

When you quietly agree with the statements of a group, how does conforming change you? Are you able to retain your original views? Or does conforming alter the way you see the world? Interest in the ...