Jay Z's 4:44 is still shrouded in mystery right now, but with the more time that passes, the more it seems like we're getting a full-fledged project. In a new commercial promoting the partnership ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 1 hour 44 min ago By Phoebe Bain - 2 hours 25 min ago 3 hours 33 min ago By Jon Springer - 5 hours 18 min ago By ...

A new Sprint commercial, starring Durant, launched on Thursday just a few hours after the Thunder clinched the second seed in the Western Conference playoffs. Watch the commercial below.