Starbucks is scaling back promotions under CEO Brian Niccol, focusing on premium coffee and improving in-store experiences. Instead of discounts, Starbucks will emphasize seasonal drinks through ...

UNDATED (WKRC/CNN Newsource) - The coffee company said its cutting back on promotion deals and discounts in its new strategy plan. Starbucks was scaling back promotional offers through its mobile app ...

SEATTLE, Wash. — During Fiscal Q4, transactions at Starbucks dropped across U.S. stores, with a 10% reported drop. Now, after the steep slump, the new CEO of Starbucks, Brian Niccol, is sharing a ...

Starbucks has created special builds across London and Manchester to celebrate togetherness at Christmas. The outdoor ads, which are part of the coffee chain’s global festive campaign “Drawn together” ...

Starbucks (SBUX) pumpkin spice latte" width="970" height="682" data-caption='Starbucks launched this year’s pumpkin spice latte on Aug. 22. Olena Bohovyk/Unsplash ...

One of the first changes Brian Niccol is making in his new tenure as CEO of Starbucks is to back away from the coffee chain’s short-lived discounting strategy and return to the Seattle-based chain’s ...