KP government to lease Swat Hotel through a transparent auction to boost tourism and generate revenue from the prime property ...

The Swat Serena Hotel has announced it has ceased operations effective January 1, 2026, ending nearly four decades as a key ...

The Khyber Pakhtunkhwa government has issued a clarification over the closure of Swat Serena Hotel, stating that the hotel ...

The precarious situation of the economy, coupled with Khyber-Pakhtunkhwa’s (K-P) security woes, has brought the province’s tourism industry to the brink of collapse, which will further push the many ...

Pakistan's northern valleys are preparing for a busy winter as widespread snowfall meets new year holidays, drawing families, ...

The management expresses gratitude to its guests, partners, and associates for their continued support over the years ...

KALAM, Pakistan — Pakistan’s Kalam may have been rid of Taliban rebels only days ago, but there are trout in the streams, the peaks are pristine and — God willing the locals say – tourists will soo ...

Local traders and hoteliers in Pakistan’s Swat on Wednesday said tourism has suffered in the region after the government issued flood warnings for the entire summer season. Addressing a crowded press ...

In a significant boost to Pakistan’s tourism sector, ‘Baghderi Swat’, a picturesque village in the Swat Valley, is rapidly emerging as a premier destination for travelers where its distinctive fusion ...

SWAT: Farmers and fruit dealers here on Friday said Swat produced some of the best peach varieties, which could earn the country handsome foreign exchange if they were facilitated in exporting their ...

MALAM JABBA, Pakistan — Boys in tattered coats schuss down Malam Jabba’s powdery slope on homemade pine skis. Galoshes nailed to the planks suffice as ski boots. Bamboo sticks serve as poles. A few ...

ISLAMABAD: In a major setback to the country’s drive to expand tourism, Serena Hotels announced on Wednesday the impending ...