TEMPO.CO, Jakarta - The government of Sweden has launched an innovative tourism campaign that promotes improvement of mental and physical health through traveling to the country. The campaign called ...

Sweden is encouraging visitors to travel to the country – in pursuit of boredom. The tourism board has launched a campaign to promote slowing down and doing almost nothing, and the wellness benefits ...

In a new tourism campaign, Sweden is highlighting what sets it apart from Switzerland, staking a claim in the Northern lights. In a new tourism campaign, Visit Sweden is poking fun at those who mix up ...

Sweden has become the first country to be offered “on prescription” by doctors as part of a marketing campaign by the tourist board. The new initiative by Visit Sweden has teamed up with medical ...

Swedish archaeologists recently uncovered remnants of a forgotten 16th-century city beneath modern-day Gothenburg.

Visit Sweden unveils a national API (Application Programming Interface), becoming one of the first countries in the world to consolidate its entire tourism offering into a single digital structure.

It’s not all bad for Sweden in the global recession—at least if you’re in the tourism business. It’s not all bad for Sweden in the global recession—at least if you’re in the tourism business. New ...

They’re a ruthless species of extraterrestrial warriors from the Omega Leonis Star System eager to build bridges with humans and attract them to their planet. So where on Earth would they choose to ...

Adland is used to clever Ikea ads, but what happens when it is the Swedish retailer that becomes the butt of the joke? That is the premise of the latest Visit Sweden ad by Forsman & Bodenfors. Those ...

Ikea may be Sweden’s greatest export, associating the Scandinavian kingdom with ingenious and affordable home design. But it has also created serious SEO problems for the country. Anyone who’s shopped ...