Tide owns 40% of the detergent market — so why is P&G reinventing it with something industry experts say nobody needs?

P&G already dominates the $25 billion laundry market. Rather than wait for a rival to disrupt it, the company reimagined its ...

Tide already dominates detergent. Why is P&G pushing a new version?

Researchers and developers believed they could improve the company’s crown jewel—and sell consumers on a laundry ‘tile.’ ...
Business Wire

Tide Takes Laundry Into the Future… and Out of Your Laundry Room

Tide introduces a full-service, on-demand laundry solution and commits to 2,000 locations by the end of 2020 CINCINNATI--(BUSINESS WIRE)--Imagine having the ability to get clean clothes on-demand, ...
ABC7

Tide Pods: How a product became so appealing that it inadvertently turned into a public health risk

In 2004, Procter & Gamble was looking for a hit. It had been two decades since the consumer products conglomerate introduced Tide liquid detergent, revolutionizing the way people washed their clothes.
Nasdaq

Tide Makes the Biggest Upgrade to Its Liquid Detergent in 20 Years with Its Most Advanced Formula Yet

Tide’s new formula delivers a boosted clean with breakthrough stain removal, whitening, brightening, and scent CINCINNATI--(BUSINESS WIRE)-- Tide, America’s #1 trusted laundry detergent brand, ...
Consumer Reports

Could Tide Evo Change the Way We Do Laundry?

When I do laundry, I don’t like powerlifting 7-pound liquid detergent jugs or tossing synthetic PVA pods into the washer. All of that plastic and potentially harmful polymers weigh heavily on my ...