The formula just went through a major upgrade.

In the 1930s, David “Dick” Byerly worked for Procter & Gamble as a scientist. He was “quietly working on a cleaning agent called Product X, that he believed had great potential to revolutionize how ...

Washing all your laundry in cold water can save you over $150 a year — and Tide wants to make sure shoppers know it. That’s because their star-studded “cold water wash” marketing campaign is helping ...

NEW YORK (AP) — It took eight years, 450 product sketches, 6,000 consumer tests and hundreds of millions of dollars for Procter & Gamble to create something that it hopes will be destroyed in the wash ...

If you’re one of those shoppers who thinks that all laundry detergents are the same, who buys whatever brand is on sale, who treats wash day like it’s a chore, stop reading now. What comes next might ...

Consumer Reports has no financial relationship with advertisers on this site. Dirty laundry is big business: Sales of detergents tallied about $7 billion last year. Detergents come and go, but Tide ...

CINCINNATI — Procter & Gamble is letting Target customers know that great things come in small packages as it launches new Tide and Gain compacted powder laundry detergents. The compacted Tide and ...

The Launch of Tide Professional & Downy Professional Will Help Businesses Across Industries Manage Their Laundry More Efficiently, Saving Them Time with a Quality Clean CINCINNATI--(BUSINESS WIRE)-- P ...

Approximately every 10 days, I remove items from the hamper in my bathroom, take them downstairs to the laundry room, and allow the washer to fill with water as I place Tide detergent and Clorox in ...