TikTok’s 2025 U.K. Ad Awards will be presented on November 13th in London. You can learn more about the awards and nominees here. Fans of the singer are mourning her death and sending their ...

“Sociable” is the latest commentary on important social media developments and trends from industry expert Andrew Hutchinson of Social Media Today. TikTok’s adding another way for brands to get their ...

Seven months ago, TikTok surpassed one billion worldwide users, breaking into a club that previously consisted only of Google and Facebook apps. Since then, TikTok has been on a massive ad platform ...

Sydney Sweeney’s recent American Eagle jeans ad has unexpectedly fueled a viral TikTok phenomenon. The advertisement, which featured the tagline “Sydney Sweeney has great jeans,” sparked debate over ...

As TikTok readies itself for the expected sale of its U.S. business to a new venture controlled by American investors, the ...

In an effort to capture more ad dollars, despite the looming U.S. ban, TikTok is introducing new advertising products and opportunities that will allow marketers to better control what sort of content ...

Short-form video ads must be creative and entertaining to capture attention, but prioritizing creator-led content and leading with brand assets—like jingles, mascots and logos—is most effective for ...