TikTok is introducing a new ad solution, Travel Ads powered by Smart+, designed to help brands connect with travelers during the discovery and booking phases. Why now. Travel is one of TikTok’s ...

Of those who did, more than half (56%) appeared “likely to break the rules”, according to a report into environmental claims in travel agents’ adverts. Of the 362,000 adverts monitored, just 319 ...

To succeed in a highly competitive environment such as travel, you need to choose an appropriate advertising strategy that correlates with your business’s goals and priorities (without going bust in ...

For obvious reasons, the travel category was particularly hard-hit by the pandemic lockdowns in the U.S. and across much of the world. Let’s hope we’re not headed in that direction again, what with ...

Travel companies have ramped up their digital ad spend levels over the course of this year, with Expedia Group ranking as travel's top spender in recent months. Photo Credit: VDB ...

Google’s travel advertising business (along with the travel marketing vertical in general) could be severely disrupted by the impacts of COVID-19, the disease caused by the new coronavirus. Spending ...

After two years of lost revenues, travel-focused publishers are eager to maximize a post-pandemic recovery. US travel brands earmarked an expected $4 billion for digital marketing this year, creating ...

Google Travel is actively encouraging travel industry suppliers to add YouTube, the social networking video service it acquired in 2006, to traditional advertising as a new way to get brand messages ...

Photo Credit: This is the breakfast area of the Howard Johnson in Flagstaff, Arizona, which continues to advertise in Google Search. Howard Johnson It took novel coronavirus to see free organic links ...