The Business Journals

Travelocity's Gnome kicks off 'Go & Smell the Roses' campaign

Roaming Gnomes finds time to relax on the beach in a Travelocity commercial. To continue reading this content, please enable JavaScript in your browser settings and ...
Ad Age

Travelocity’s first campaign from new AOR suggests there’s no place like gnome

The U.S. ad business lost jobs in May for the sixth month in a row. The overall economy added 139,000 jobs, showing modest but relatively steady growth despite worries about tariffs, inflation and ...
The Boston Globe

Travelocity’s prize is round-the-world trip

NEW YORK — A peripatetic brand character has returned home before heading out on the road again. The character is the talking garden gnome that has appeared since 2004 in advertising for the online ...
Travel Weekly

N.Y. punctures Travelocity, Priceline pop-up ad practices

The use of certain pop-up and pop-under ad delivery services by Travelocity and Priceline went pop, pop, fizz, fizz. The two online agencies agreed to cease using certain adware firms as part of a ...
Wall Street Journal

Tracing the Origins Of Travelocity's Roaming Gnome

Q: The "Roaming Gnome" who appears in Travelocity's TV commercials makes me wonder if the character is based on a prank that took place long ago at Interpublic Group's Hill Holliday agency. In the ...